Curious about link building costs in 2025? What’s a fair deal when it comes to link building pricing? As one of the World’s leading link building services, we’re in a good position to help break down the different factors and reveal what a good, fair price point is for link building.
Pricing Scale for Link Building
The price of link building varies greatly between $100 – $20,000 per month depending on quality and volume. You’ll be better off trying to figure out a price point per link in the long term when judging your costs for link building.
DR and DA dependent pricing model
Another popular pricing system setup by link building vendors and agencies is a price dependent on DR (domain rating) or DA (domain authority). It’s an imperfect system, because these are 3rd party metric scores which do not always reflect the true quality of a website.
However, it’s a well known fact that people across the industry use these scores as a benchmark system to gauge the quality of website, along with other factors such as organic traffic.
The prices might range from anywhere between $100 – $1,500 + depending on quality.
Be Warned – Link Farms
Many vendors selling single links such as guest posts are often selling crappy links on websites that only exist to publish these types of paid posts.
If someone is offering you a DA 70 link for a seemingly low cost of $100, I can absolutely guarantee that the website is worthless.
This has become a real problem in recent years, with sites being repurposed into link farms with fake-looking SEO metrics to make them appear valuable.
If you go down the route of buying one-time links, be sure to try and vet those websites in advance to make sure they’re genuine and get good quality organic traffic, whilst using a reputable vendor.
🚀 Want High Authority Backlinks on Autopilot?
At SeoLinkBuilder.co, we offer a number of link-building packages at different price points.
Agency Costs
This all depends on which link-building agency you hire of course!
- Major content marketing agencies – Providing an end-to-end service might charge anywhere from $15,000 – $30,000 for a single campaign, especially top level companies in places like New York. The average link cost might fall between the $400 – $1500 mark, and link quality is not guaranteed.
- Specialist link building agencies – These vary wildly depending on quality of service and quality of links. But expect to pay anywhere from $3,000 – $15,000+ per month depending on the scale of your requirements.
- Freelancers – They’ll normally charge you an hourly rate between $50-100, but they’ll expect you to handle additional costs such as writers, link payments, software etc.
Specialist link building agencies like us will charge far less, with the major price differences occurring when link volume increases. We also offer white label link building to other agencies at a slightly lower rate.
Of course, there are agencies who don’t provide much insight or analysis on your website, but will rather work on a price per link basis, often providing guest posts for a set price.
Studies on Link Costs
Since we’re a link building agency who earns money for this type of work, I think it’s only fair to reference other investigations and studies into what constitutes fair and average pricing in the link building game.
What Factors Impact Link Cost?
Content
If you have incredible content on your website, then people are going to be much more likely to want to link to it.
We’ve worked with clients with absolutely incredible content teams, churning out rich visual data-based content with impeccable design and genuinely unique insights.
Creative Flexibility
Some brands have extremely strict guidelines when it comes to how they want their company to be perceived, and that can filter through to impact link building. They don’t want to create opinionated content, and they only want their company spoken about in a certain way, around certain topics.
Brand Strength
Whenever we’re running link building campaigns on behalf of clients with household brand names, the response rate dramatically increases. People see a well respected organization and naturally want to respond, as they know we’re legitimate and trustworthy. Link building pricing falls on the whole, because we’re able to convince far more people to link to us.
Industry
This is something we touched upon earlier. The average price of link building can depend greatly on the industry we’re working in. There are certain industries like personal finance where bloggers will rarely link off their own back, and will always demand an inflated fee to place a link to those websites.
On the flip side, there are industries where bloggers will are extremely free and easy about sharing links to anyone else who shares their passion.
High Link Cost Industries
- Loans – The internet loan industry has exploded, and unless you’ve got incredible content assets, it’s going to be very tough to build links on the cheap.
- Finance – bloggers in this space are inundated with proposals from budget-rich companies in finance space. Think credit cards, loan services, insurance companies.
- Real Estate – This is a pretty competitive and challenging space, especially if you’re a locally based real estate company without much content. Generally speaking, you’re going to have to stump up cash for links, perhaps in the form of sponsorship deals.
Middling Link Cost Industries
- SaaS – Many SaaS companies create some of the best content out there, so the opportunity is certainly there to build a high number of links. On top of that, people working in this area will generally be open to receiving email pitches related to link building.
- Technology – An incredibly broad industry, which includes hundreds of sub niches. Anything from cyber security to web hosting or VPN services would fall under this category. It’s an area where content is in high demand and the volume of link opportunities is massive.
- Nutrition & Food – If you consider the explosion of Instagram influencers, you’ll understand why reasonable pricing can be hard to come by in this space. There are thousands of brands in the space doing extremely well, selling everything from protein powders to fat loss regimes.
Low Link Cost Industries
- Hobbyist type sites (e.g. films) – These sites do well, especially when the website has a strong focus on content and education.
- Video Games – There’s such a huge demand for video game content and it’s very much part of the sharing culture with Reddit and social media. Links can be easy to earn.
- Charities – People like to feel a sense of helping society and those in need.
- Education – Informative content has always been a major backbone of link building, so companies in the education space have an opportunity to do well and build links at scale.
- Anything associated with childcare or helping those in need – Pretty self explanatory. Even in this internet-savvy age, people generally have a heart and will link to guides, articles or movements that they can see are genuinely there to help society.
